China steel industry in meager profit business faced the worse situiation in January and February of 2012 year.The whole steel industry is in loss and get minus profit.However, Baosteel has announced they got the profit in the first quarter in 2012.
Baosteel General Manager-Ma Guoqiang pointed out yesterday in 2011 annual result briefing that the steel demands in the second half year would be better than the first half year in 2012 with the relaxation of monetary policy and liquidity improvement.However,under this current low profit operating trend,Baosteel have to be in the new round of planing the transition from manufacturing to services,to improve profitability through the implementation of brand strategy, and strengthen the differential advantage.
Prior to this,Baosteel has just released its 2011 annual report,the net profit is 7.362 billion chinese yuan and down by 42.79%.
Now the domestic steel companies are facing the sharp drop in performance or even losses in current whole situiaiton,and this embarrassment will continue in late of 2012.
From YUSHENG INFORMATION